Wise Ranker vs Scanlyz
Both audit websites. They do genuinely different jobs. Here’s the honest side-by-side so you can pick the one that fits what you actually need.
The short version
Scanlyz is a subscription compliance-and-risk monitoring tool built for agencies who need to periodically scan multiple client sites for accessibility (WCAG 2.2), privacy signals, cookie consent, security headers, and EU AI Act transparency markers. Pricing is per-page tokens (50 or 170 pages a month, £9.99–£25.99/month). Reports are compliance-focused and can be white-labelled.
Wise Ranker is a one-off, full-site strategic audit built for a business owner or marketing lead who wants a prioritised action list of what to fix across SEO, security, UX, legal compliance, and paid search — delivered as a plain-English PDF in about an hour, with no page cap and no subscription. £29.99 for the automated Standard report, £49.99 for Premium (adds your own Google Search Console, Google Analytics (GA4), and Ads data).
If you’re an agency scanning ten client sites a month for compliance, Scanlyz probably fits. If you own or run one business and want a comprehensive one-off diagnosis of your own site, Wise Ranker probably fits.
Two products, two jobs
Full-site strategic audit
Pay once, get a prioritised action list
- One-off £29.99 (Standard) / £49.99 (Premium)
- No page cap — the crawler covers the whole site
- Seven specialist AI analysts + senior strategist
- Covers SEO, security, UX, legal, paid search, AI visibility
- Delivered as a PDF within an hour (Standard)
- No subscription, no consulting upsell
Ongoing compliance scanner
Subscribe, scan when you need to
- Monthly £9.99 (50 tokens) / £25.99 (170 tokens)
- 1 token = 1 page — the token budget caps the depth
- Focus on compliance-and-risk signals
- Covers accessibility (WCAG 2.2), privacy, EU AI Act, security headers, SSL
- PDF report + dashboard, white-label branding at £25.99 tier
- Explicitly informational — “not legal certification”
Where they differ, and why it matters
Scope of the audit
Scanlyz is explicitly a compliance-signal scanner. Its four pillars are accessibility (WCAG 2.2), privacy and cookie signals, security headers and SSL, and EU AI Act transparency markers. That’s a focused, credible set for what it does — but it doesn’t cover SEO, content, UX and conversion, paid search performance, AI visibility (GEO), or domain authority.
Wise Ranker covers all four of those Scanlyz pillars plus technical SEO, on-page content quality, UX and conversion (with screenshot analysis of key pages), paid search performance (Premium tier, if you upload your ad data), AI search visibility (GPTBot / ChatGPT / Perplexity / Claude / Copilot citation eligibility), OpenPageRank domain authority, and Google Business Profile analysis where present.
Pricing model
Scanlyz is a monthly subscription with a per-page token budget: 50 tokens/month at £9.99, 170 tokens/month at £25.99. One token scans one page. A modest 100-page site fits inside the Business tier once a month; a 300-page site does not. There’s a free trial (10 tokens, 14 days) so you can preview before committing.
Wise Ranker is a flat one-off fee: £29.99 Standard or £49.99 Premium, per report. The crawler has no page cap — if your site is 12 pages or 1,200, it covers the whole thing. You pay again only when you want another audit (typically after implementing recommendations, three to six months later).
Who the report is written for
Scanlyz is written for the agency delivering the scan to a client — hence the white-label branding, executive AI summaries, and priority queue at the Business tier. The customer of the report is the agency’s client; the buyer of the tool is the agency.
Wise Ranker is written for the business owner themselves. Every finding has two layers: a plain-English business-impact summary the owner can read directly, and a developer-ready technical instruction their developer can execute. One document, two audiences, no re-writing.
How prioritisation works
Scanlyz surfaces prioritised compliance findings with plain-language explanations of each risk signal. It flags issues by risk category; the customer decides what to act on first.
Wise Ranker has a dedicated Senior AI Strategist layer — a second pass over the seven specialist analysts’ findings that synthesises them into a single ranked Priority Actions list (typically 15–25 items) with commercial impact for each. It tells you which one action to do first, and why.
Delivery speed
Scanlyz is real-time — scans complete quickly and results are ready in the dashboard or PDF.
Wise Ranker Standard is fully automated and delivered usually within an hour of URL submission. Premium takes up to 24 hours because it includes expert manual review layered on top of your uploaded GSC/GA4/Ads data.
Legal and compliance depth
Scanlyz is explicit about its scope: “automated informational scans based on publicly accessible website content and technical signals. Results do not represent legal certification, regulatory approval, or formal compliance audits.” That’s honest and correct — no automated tool can certify compliance.
Wise Ranker makes the same disclaimer but adds automatic UK-versus-US jurisdiction detection: UK sites are checked against UK GDPR, PECR, and DMCC Act 2024; US-facing sites are additionally checked against CCPA/CPRA, COPPA, FTC endorsement rules, and DMCA safe-harbour requirements. Legal findings are grouped by jurisdiction with per-clause guidance for the site’s legal pages.
Feature comparison
| Feature | Wise Ranker | Scanlyz |
|---|---|---|
| Coverage | ||
| Technical SEO (crawlability, schema, canonicals) | ✓ | — |
| Content and messaging analysis | ✓ | — |
| UX & conversion (with screenshots) | ✓ | — |
| Security headers (CSP, HSTS, X-Frame) | ✓ | ✓ |
| SSL / TLS health | ✓ | ✓ |
| Cookie consent & privacy signals | ✓ | ✓ |
| WCAG 2.2 / ADA accessibility | ✓ | ✓ |
| EU AI Act transparency signals | Not currently | ✓ |
| UK GDPR / PECR / DMCC 2024 | ✓ | General privacy signals |
| US CCPA / CPRA / COPPA / FTC / DMCA | ✓ | — |
| Paid search (Google Ads / Microsoft Ads) | Premium tier only | — |
| AI search visibility (GEO / citation eligibility) | ✓ | — |
| Domain authority (OpenPageRank) | ✓ | — |
| Google Business Profile analysis | ✓ | — |
| Pricing model | ||
| One-off payment | ✓ | — |
| Monthly subscription | — | ✓ |
| Per-page token limit | — (no page cap) | 50 or 170 pages/mo |
| Free tier or trial | Free automated check | 10 tokens, 14 days |
| Deliverables and workflow | ||
| PDF report | ✓ | ✓ |
| Prioritised single action list | ✓ (via Strategist synthesiser) | Categorised findings |
| Plain-English business impact per finding | ✓ | ✓ |
| Developer-ready technical instructions | ✓ | Suggested next steps |
| White-label branding | — | Business tier |
| Delivery speed (Standard tier) | ~1 hour | Real-time |
| Refund / money-back guarantee | 7 days | Not published |
| Target audience | ||
| Site owner / founder | Primary | Possible |
| Small agency (scoping engagements) | Secondary | Possible |
| Agency with a portfolio of client sites | Agency plans from £99/mo | Primary |
Pick the one that matches your job
Wise Ranker is right for you if…
- You own or run one business and want a comprehensive audit of your own site
- You want a one-off fee, not a subscription you’ll forget to cancel
- You care about search visibility, conversion, and paid search — not just compliance
- Your site has more than 100 pages and you don’t want to worry about token limits
- You want a single prioritised to-do list you can hand to your developer
- You’re considering hiring an SEO agency and want an independent second opinion first
- Your site targets UK and US customers and you want jurisdiction-aware legal checks
Scanlyz is right for you if…
- You’re an agency scanning multiple client sites for compliance
- You need ongoing monthly monitoring rather than a one-off diagnosis
- Your priority is accessibility, privacy, and EU AI Act signals specifically
- You want white-labelled PDF reports to hand to clients
- Your client sites are typically under 170 pages each
- You don’t need SEO, content, or paid-search analysis in the same tool
- Your focus is EU/UK compliance signals rather than US-specific privacy law
These are different tools for different jobs
If you’re an agency running monthly compliance scans across a client portfolio, Scanlyz is genuinely designed for that job and Wise Ranker is not. There’s no shame in using both if your workflow needs both — an annual strategic Wise Ranker audit to guide the roadmap, and ongoing Scanlyz scans between audits to catch compliance drift.
What Wise Ranker won’t do is pretend to be a monitoring tool it isn’t. It’s a point-in-time strategic diagnosis, delivered once, with no upsell. If that’s what you need, we’re a good fit. If you need continuous monitoring, we’re not — and we’d rather tell you that than sell you a subscription.
Frequently asked
Which one is cheaper?
Depends on how you use them. Scanlyz Individual is £9.99/month — £120/year if you keep the subscription. Wise Ranker is £29.99 per audit; two audits a year is £59.99. If you audit once a year, Wise Ranker is cheaper. If you scan monthly across multiple sites, Scanlyz is cheaper (per site, within the token cap). And Wise Ranker’s free automated check is genuinely free with no card required.
Can Wise Ranker do the compliance checks Scanlyz does?
Most of them. Wise Ranker covers WCAG 2.2 accessibility, security headers, SSL health, cookie consent, privacy pages, and UK GDPR / PECR / DMCC. It doesn’t currently have a dedicated EU AI Act transparency check — that’s where Scanlyz has an explicit edge. If EU AI Act signalling is your primary concern, Scanlyz is the better fit today.
Can Scanlyz do the SEO checks Wise Ranker does?
No. Scanlyz is explicit that its scope is compliance-and-risk signals — it doesn’t audit technical SEO, content quality, UX, conversion, paid search, or AI search visibility. That’s a deliberate focus, not an oversight. If SEO and commercial performance are what you want assessed, Wise Ranker (or a comparable full-audit tool) is the right category.
What if my site is more than 170 pages?
Scanlyz’s highest published tier is 170 tokens per month = 170 pages per month. Beyond that you’d need custom pricing or multiple scans across months. Wise Ranker has no page cap — the crawler covers whatever’s discoverable via navigation, sitemap, and structural pages, whether that’s 12 pages or 1,200, for the same flat fee.
I’m an agency. Which should I use?
Depends on the workflow. If you’re running ongoing compliance monitoring across a portfolio and want a white-labelled monthly PDF for each client, Scanlyz is designed for that. If you’re scoping a new client engagement and want a comprehensive independent audit to justify the SOW — and to demonstrate depth beyond compliance — Wise Ranker at £29.99 per audit is a good fit. Some agencies use both, at different points in the client lifecycle. For agencies auditing multiple client sites regularly, see Wise Ranker agency plans — 20 to 60 audits a month from £99.
Do either tool guarantee compliance?
No, and neither claims to. Scanlyz is explicit: “informational scans… not legal certification.” Wise Ranker says the same — every AI-generated finding is grounded in real data but should be sense-checked against the site owner’s knowledge before acting. Automated tools can flag signals; formal certification requires a qualified auditor.
How can I try Wise Ranker without paying first?
Run the free automated check — enter your URL, get a snapshot report by email in a few minutes. No payment, no card, no account. It won’t give you the full 100+ point audit or the strategist synthesis, but it does give you a genuine sample of what the Standard report looks like. You can also read a full sample report from a real audit.